Trust badges are small visual icons that signal security, guarantees, and reliability. Placed near a call to action or payment form, they reduce the anxiety that causes visitors to hesitate or abandon their purchase.
This guide covers setting up the Easy Social Proof Pro trust badges block, customising the appearance, and placing badges where they have the most impact.
Before You Start
Trust badges are a Pro feature. You need Easy Social Proof Pro installed and activated. If you have not set up the plugin yet, start with the Getting Started guide.
Adding the Trust Badges Block
Open any page in the block editor and click + to add a new block. Search for Trust Badges and insert the Easy Social Proof Badges block.
The block appears with the available badges ready to configure from the sidebar settings panel.
The Four Pre-Built Badges
Easy Social Proof Pro includes four trust badges, each with a fixed icon and text designed for the most common trust signals:
SSL Encrypted / DATA PROTECTION — a blue padlock icon. Communicates that the site uses encrypted connections and handles data securely. Most effective near payment forms and anywhere you collect personal information.
Money Back / 30-DAY GUARANTEE — a green circle icon. Reduces purchase risk by signalling a refund policy. Most effective near pricing tables and buy buttons where visitors weigh the commitment.
Free Shipping / ON ALL ORDERS — an orange delivery truck icon. Removes a common objection in eCommerce. Most effective on product pages and at checkout.
Verified Seller / TRUSTED & APPROVED — a red shield with checkmark. Signals legitimacy and trustworthiness. Works anywhere but particularly effective for newer stores that need to establish credibility.
Each badge has a bold title (SSL Encrypted, Money Back, etc.) and a subtitle line (DATA PROTECTION, 30-DAY GUARANTEE, etc.) below it.
Selecting and Ordering Badges
From the sidebar panel, you can:
- Toggle each badge on or off. Not every badge applies to every site — a service business has no use for Free Shipping, and a free product does not need Money Back.
- Reorder badges to control the display sequence. Put the most relevant badge first. For an eCommerce store, SSL Encrypted and Money Back next to the checkout form. For a SaaS landing page, Verified Seller and Money Back below the pricing table.
- Remove badges you do not need. Three badges or even two can be more effective than four, because each one that remains gets more attention.
Which badges to use:
For a WooCommerce store: SSL Encrypted, Money Back, and Free Shipping (if applicable). These address the three biggest checkout objections — security, risk, and hidden costs.
For a SaaS or digital product: SSL Encrypted and Money Back. Free Shipping does not apply, and Verified Seller is optional.
For a service business: Verified Seller and SSL Encrypted. Money Back if you offer a guarantee.
For a new or unknown brand: All four if relevant, with Verified Seller prominent. New businesses benefit most from trust signals because visitors have no prior experience to draw on.
Customising Colours
Three hex colour pickers let you match badges to your site design:
Background Colour — the card background behind each badge. White keeps things clean. A subtle brand tint can work if it does not reduce icon and text visibility.
Text Colour — the title and subtitle text within each badge. Dark text on light backgrounds gives the best readability.
Border Colour — the border around each badge card. The default design uses colour-coded borders that match each badge’s icon colour (blue for SSL, green for Money Back, orange for Free Shipping, red for Verified Seller). You can override these with a single consistent colour to match your brand, or remove borders by matching the border colour to the background.
Adjusting Size and Layout
Badge Size — a pixel slider controlling the overall size of each badge. Larger badges command more attention but take up more space. Smaller badges fit neatly alongside other elements. Find the balance that works for your layout.
Spacing — a pixel slider controlling the gap between badges. Tighter spacing creates a unified row. More spacing lets each badge breathe and stand on its own.
Alignment — centre, left, or right. Centre alignment works best when badges sit in their own dedicated section. Left alignment works when badges appear alongside other content.
Where to Place Trust Badges
Trust badge placement matters more than the badges themselves. The same badge has dramatically different impact depending on where it appears.
High-Impact Placements
Next to payment forms — the single highest-impact position. The Baymard Institute found that 25% of cart abandonments happen because visitors do not trust the site with their credit card information. SSL Encrypted and Money Back badges placed adjacent to the payment fields directly address this at the exact moment of decision.
Below call-to-action buttons — on landing pages and pricing pages, a row of badges below the main CTA provides last-moment reassurance. The visitor has read your pitch, they are considering clicking — badges remove the final hesitation.
Near Add to Cart buttons — on WooCommerce product pages, badges next to the purchase button reinforce that this is a safe, guaranteed transaction before the visitor even reaches checkout.
Supporting Placements
Footer — a baseline placement that ensures trust signals appear on every page. Less impactful than contextual placement near CTAs, but useful as a consistent presence across the site.
About page — Verified Seller alongside your brand story reinforces legitimacy.
Contact page — SSL Encrypted near contact forms assures visitors their information is handled securely.
Placements to Avoid
Blog posts — trust badges in content articles feel out of context. Visitors reading a blog post are not making a purchase decision.
Directly in the hero section — trust badges compete with your headline and primary message. Place them lower, near the first CTA, where they support the action rather than distract from the introduction.
Trust Badges and Your Trust Widget
Trust badges and the trust widget serve different functions:
Your trust widget provides social proof — “2,347 people trust this product, and they rate it 4.8 stars.” It is about other people’s behaviour.
Trust badges provide institutional proof — “this site is secure, this purchase is guaranteed, this seller is verified.” They are about the business’s commitments.
Together, they answer different questions. The trust widget says “other people like this.” The badges say “it is safe to buy.” Both reduce friction, but at different psychological levels.
Place your trust widget in the hero section for immediate social credibility. Place trust badges near the point of commitment — the checkout button, the pricing CTA, the signup form — where institutional trust matters most.
For more on trust badge research and strategy, read How to Add Trust Badges to WordPress.
For an overview of all Pro features, read Easy Social Proof Pro: Everything in the Upgrade.